Dataverse Catalog
IndSight Dataverse: University 2025 Winning University Reputation: Data, Strategy, and Reality
Discover what the public talked about regarding State Universities (PTN) throughout 2025 and use these insights to build trust, strengthen reputation, and be better prepared to navigate crises.
Key Highlights
- Prospective students' decisions are now driven more by real campus experience (30%) than by rankings and official brochures.
- Active students are a university's biggest advocacy asset and its biggest crisis trigger, so both must be managed together.
- A strong reputation requires two tracks running side by side: building advocacy and preparing crisis response with clearly defined golden times.
- Format
- PDF Landscape
- Pages
- 70 Pages
- Size
- 5.12 MB
- Language
- English
Rp 249.000
Understanding the Public Conversation Around State Universities
Five topics, namely student achievement, scholarships, SNBT, sexual violence, and campus facilities, capture 78% of public attention. Learn which topics are safe to amplify and which need closer monitoring.
Knowing Your Personas at Every Stage of the Campus Journey
Explore the types, needs, and decision triggers of prospective students, active students, and alumni. These insights come with regional influence and the shift from social media to parents at the final decision stage.
Mapping Advocacy Actors and Crisis Sources
Active students (28%), alumni (22%), and lecturers (17%) are the main drivers of advocacy. Understand who produces what content, on which platform, and for whom, as well as which actors are most likely to trigger a crisis.
Turning Insights into a 12-Month Action Playbook
Bring Growth and Protection together in one integrated calendar. It runs from mapping 8 risk categories and 5 escalation levels, with golden times from ≤1 to ≤12 hours, to a quarterly action roadmap.
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