Dataverse Catalog
IndSight Dataverse Hospital 2025 Winning The Hospital Social Media Battlefield: Data, Trust, and the New Patient Reality
A data-driven report that explores how Indonesian patients search for information, choose hospitals, build trust, and share their experiences in the digital space throughout 2025. By analyzing 4.9 million conversations about hospitals, this report transforms digital conversation data into actionable insights to understand shifts in patient behavior, the needs of different audience segments, communication opportunities, and hospital reputation risks.
Key Highlights
- 4.9 Million Conversations — A comprehensive view of what Indonesian patients talked about throughout 2025.
- 31% of patients considered patient experience the main factor when choosing a hospital.
- 64% of patients used digital channels throughout their hospital decision journey.
- Data-driven insights are translated into 8 strategic actions to build trust and protect hospital reputation.
- Format
- PDF Landscape
- Pages
- 84 Pages
- Size
- 6 MB
- Language
- English
Rp 249.000
Industry Landscape — Understand What’s Changing
Discover how patient needs and behaviors shifted throughout 2025—from the shift toward prevention, the growing role of patient experience, to an increasingly digital hospital decision journey. The report reveals what patients are looking for, which services are increasingly in demand, the biggest barriers they face, and the factors that influence their choice and trust in hospitals.
Audience Insight — Know Who You’re Reaching
Not all patients think and behave the same way. The report maps audiences based on generation, occupation, needs, information channels, and how they build trust. This enables hospitals to understand who their audiences are, what they need, and how to reach them in a more relevant way.
Activity Analysis — Understand What Builds
Trust and What Breaks It Explore how hospitals build attention and reputation through content, campaigns, and patient advocacy, while understanding how patient experiences can evolve into reputation risks. Patient experience serves as the common thread connecting trust, hospital choice, advocacy, and reputation risk.
Action Strategy — Turn Insights into Action
Insights alone are not enough. The report translates data findings into 8 strategic actions, from making patient experience a central priority, building consistent preventive health content, strengthening the digital patient journey, to establishing a more responsive issue and crisis management system.
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